Privacy Policy
Last Updated: DECEMBER 2025
1. Overview
This Privacy Policy describes how Alpine Storage collects, uses, stores, and protects information when you visit our website or interact with our services. Our goals are to:
Be transparent about the information we collect
Explain how and why we use that information
Clarify what third-party tools we use
Outline your choices regarding tracking, analytics, and personal data
Ensure you understand that all payment processing is handled securely by U-Haul’s Web Self Storage system
If you have any questions about anything in this policy, please contact us using the information at the bottom of this page.
2. Information We Collect
A. Information You Provide Directly
You may choose to provide personal information when contacting us or using our services. This may include:
Name
Email address
Phone number
Messages submitted through our contact or quote forms
Booking or move-in details
We use this information only to communicate with you, provide customer service, process storage requests, or manage your account.
B. Automatic Data (Analytics & Tracking)
Our website automatically collects non-personal usage data through analytics tools, including:
Pages visited
Buttons clicked
Time spent on pages
Device type, browser, and operating system
Approximate location (city/region)
Referring website or ads
This data helps us understand website performance and improve user experience. No sensitive personal information is collected automatically.
3. Tools and Services We Use
Google Analytics 4 (GA4)
Used to analyze website usage and performance.
Google’s data practices: https://www.google.com/policies/privacy/partners/
Opt-out: https://tools.google.com/dlpage/gaoptout/
Meta Pixel (Facebook/Instagram)
Used to measure advertising performance.
Manage ad preferences: https://www.facebook.com/settings?tab=ads
Microsoft Clarity
Used to analyze website interactions and improve usability.
Privacy details: https://clarity.microsoft.com/privacy
These tools may receive limited information necessary to perform their services on our behalf. We do not sell personal information.
4. Cookies
We use cookies to:
Improve website functionality
Analyze site traffic
Enhance advertising relevance
You may disable cookies in your browser settings at any time.
5. Payment Information (U-Haul / Web Self Storage)
When you book a storage unit online, payments are processed through Web Self Storage, U-Haul’s secure storage management and payment platform.
Alpine Storage does NOT collect or store your full credit or debit card number.
Web Self Storage is:
PCI-compliant
Fully encrypted
Used nationwide for secure storage payments
We only receive limited billing details (e.g., last four digits or payment status).
6. How We Use Information
We use collected information to:
Respond to inquiries
Process bookings and customer requests
Provide customer support
Improve website performance and features
Measure advertising effectiveness
Maintain internal records
We DO NOT:
Sell personal data
Share data with third-party marketers
Information is shared only with trusted service providers needed to operate our business.
7. Links to Third-Party Websites
Our website may contain links to external platforms such as payment processors, mapping services, or social media sites.
We are not responsible for the privacy practices of these external websites.
We encourage you to review their privacy policies before providing any personal information.
8. Your Choices
You may opt out of tracking or personalized advertising here:
Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout/
Meta Ad Preferences: https://www.facebook.com/settings?tab=ads
You may also disable cookies through your browser settings.
9. Data Retention
We retain personal information only as long as necessary to:
• Provide customer service
• Manage bookings or storage accounts
• Comply with legal, tax, or accounting requirements
Information submitted through contact forms may be retained for record-keeping purposes and may be deleted upon request unless retention is required by law.
10. Data Security
We use reasonable safeguards to protect your information.
All sensitive data transmitted through our website is encrypted.
Payment information is handled exclusively by U-Haul / Web Self Storage, not Alpine Storage.
11. Your Rights
You may request to:
Update or correct your personal information
Request a copy of your information
Ask us to delete information we hold
To make a request, email: storageidaho@gmail.com
We will respond within a reasonable timeframe.
12. Children’s Privacy
Our website is not directed toward children under 13.
We do not knowingly collect personal information from children.
If such information is discovered, we will remove it promptly.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Any updates will be posted here with a revised “Last Updated” date.
14. Contact Us
Alpine Storage
2590 S 2000 W
Rexburg, ID 83440
Email: storageidaho@gmail.com
Phone: (208) 359-3137